Autobirds, assemble! Rovio Entertainment and Hasbro,
Inc. (NASDAQ: HAS) are teaming up again to bring together two of the
world’s largest and most popular entertainment brands and their fans.
ANGRY BIRDS TRANSFORMERS will come to life in multiple forms, including
a mobile game, consumer licensed goods and a product line from Hasbro
featuring the innovative TELEPODS platform.
“We’re really excited to combine the iconic TRANSFORMERS universe with
the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing
Officer of Rovio. “This mash-up is going to appeal to both those who
grew up with the brand in the 80’s, as well as fans of the brand today.
People are going to love it!”
“ANGRY BIRDS TRANSFORMERS provides fans worldwide with a fun, new story
and characters and innovative ways, like our TELEPODS platform, for
consumers to engage with the brand,” said John Frascotti, Chief
Marketing Officer at Hasbro. “We’ve collaborated with Rovio to create
opportunities for kids and families to experience Autobirds and
Deceptihogs across multiple formats and entertainment platforms for a
completely immersive branded experience.”
Later this year, Hasbro will introduce a product line featuring TELEPODS
technology which will enable fans to teleport their favorite ANGRY BIRDS
TRANSFORMERS characters into the game and gain unique powers. The ANGRY
BIRDS TRANSFORMERS franchise follows successful collaborations between
Hasbro and Rovio including the ANGRY BIRDS STAR WARS and ANGRY
BIRDS GO! product lines, as well as the upcoming ANGRY BIRDS STELLA:
TELEPODS line which will be available September 2014. In 2013, the
companies announced an expanded licensing agreement making Hasbro its
premier toy and game licensee. Hasbro and Rovio will reveal more
exciting ANGRY BIRDS TRANSFORMERS products and content over the next few
weeks. Keep an eye on transformers.angrybirds.com for more info.
Rovio Entertainment and Hasbro are participating in the 2014 Las Vegas
Licensing Expo on June 17-19.
TELEPODS are powered by Retoy. TELEPODS and Retoy are trademarks of
Retoy, LLC, used under license.
About Hasbro, Inc.
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company’s world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 180
territories around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global
industry-changing entertainment media company headquartered in Finland
that creatively combines digital with physical, breaking the boundaries
of traditional content delivery. What started as a casual game in 2009
became an international phenomenon within a few months of its release.
Today Angry Birds is not only the most downloaded game of all time, it
is a worldwide known entertainment brand reaching outinto publishing,
licensing, animations, books and location based entertainment. Rovio's
animated Angry Birds feature film is slated for July, 2016. www.rovio.com
HASGP
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