RE:Next Weeks FinancialsThat's what is so great about this company, they can't hide any info with regards to penetration numbers which tells us the expected sales numbers, all this information is public for anyone that wants to take the time and look for it, these stores all have web sites and all the beverages they are selling are on that web site. It so easy to compare other companies penetration numbers with this companies penetration numbers which tells us how well they are selling compared to the other companies.