Research Demonstrates that Adult U.K. Smokers and E-Cig Charlotte, N.C.-based market research firm, Voccii LLC, conducted a survey in the U.K. to better understand how the BIDI® Stick would perform abroad. The survey concluded that "any of the flavors should do well in the market…," with over 80% of the current vape users in the product survery preferring the BIDI® Stick over their current vaping device. This conclusion cuts across device type, as the BIDI® Stick was compared against open-systems, cartridges/pods and other disposable e-cigarettes.
"While the U.S. e-cigarette market numbers have shown that consumers prefer the BIDI® Stick, we are ecstatic to see that the U.K. market research results confirms that the 2% nicotine BIDI® Stick is similarly preferred by adult e-cigarette users and smokers in the U.K.," said Niraj "Raj" Patel, president and CEO of Bidi Vapor and Kaival Brands.
"From a market perspective, the U.K. has unique regulatory standards that help with direct comparisons between competing devices. For instance, all e-cigarettes must have no more than 2% nicotine levels and tank sizes cannot surpass 2 ml," Mr. Patel said.
"It's comforting to know you're competing on a level playing field," Mr. Patel said. "Standardizing certain product attributes means that the participants in the survey prefered whatever is unique about your product, whether it's formulation, quality or how it delivers nicotine. It is exciting to see the real potential of the the BIDI® Stick to help U.K. smokers who are unwilling or unable to quit to find alternatives to cigarettes.
https://finance.yahoo.com/news/research-demonstrates-adult-u-k-132000301.html