SFIO announces new F&B expansions in Malaysia and regional Over the next two years, the company is targeting to launch at least 100 licensed outlets, establish centralized commissaries to service them, and strike strategic partnerships with convenience stores to boost brand awareness. By the end of 2023, SFIO plans to have flagship sites for Epiphany Cafe in 10 major regions.
To that end, SFIO also just opened their regional headquarters in the United Arab Emirates, following the successful completion of their registration in Dubai. This office will oversee the conglomerate’s growth in the region, beginning with negotiations with key distributors for the company’s Gorgeous Coffee products. SFIO’s Dubai team is now conducting market research and feasibility studies, paving the way for Epiphany Cafe’s entrance into the Middle East. This regional office will also serve as the remote hub for SFIO’s technology division, managing the conglomerate’s subscription-based software and hardware offerings, such as the Neurosky health monitoring wearables that the company recently secured exclusive distribution rights over within the United Arab Emirates.
“We kicked off this quarter with the announcement that 2022 will be the year we begin expanding aggressively,” said CEO Jeths Lacson. “Not even halfway through the quarter, we’ve already made significant progress entering two new markets with our F&B offerings.”
“That said, it’s important to note that we are taking a ‘measure-twice, cut-once’ approach to this growth—entering markets only after we’ve done the requisite studies and properly localized our playbooks,” Lacson said. “We’re excited about all the immediate growth we’re seeing, both in terms of global footprint and shareholder value. But we want to ensure this growth is sustainable in the long-term. So we’re investing heavily in understanding the markets we’re entering.”
To further facilitate that growth, SFIO is also building out the capacities of its Philippines-based technology division. Richard Prodigalidad, who leads SFIO’s technology efforts, describes this division as the “scaffolding supporting this period of hyper-growth”.
“Right now, we’re expanding in multiple important directions,” Prodigalidad said. “We’re entering new markets, while also striking partnerships to fund and accelerate those expansions. Behind all that is a global team, operating across time zones and various markets. The only way to ensure this is all scalable is through technology.”
https://www.globenewswire.com/news-release/2022/02/11/2383776/0/en/SFIO-announces-new-F-B-expansions-in-Malaysia-and-regional-headquarters-in-Dubai.html