ACQUISITION OF SIPWELL IN BELGIUM TAMPA, Fla., Jan. 5, 2022 /PRNewswire/ - Primo Water Corporation (NYSE: PRMW) (TSX: PRMW) (the "Company" or "Primo"), a leading provider of sustainable drinking water solutions in North America and Europe, today announced that it has acquired Sip-Well NV, the leading distributor of water solutions in Belgium ("SipWell").
SipWell is uniquely positioned as the premium Belgium water solutions brand and offers highly functional and attractive cooler models as well as a unique bottle design to more than 20,000 customers. The acquisition further strengthens Primo's presence in Western and Central Europe, and SipWell is well positioned for strong future growth driven by increased water consumption through healthier lifestyles, improved environmental awareness and the high-growth residential channel. Customers will continue to receive products and services from the vertically integrated distribution and production operations of SipWell, while benefiting from being part of Primo's global organization which shares a commitment to high-quality service and a growing platform of products and services.
"SipWell offers high-quality water solutions and delivers superior customer service that aligns with our mission of inspiring healthier lives through better quality water," said Tom Harrington, CEO of Primo Water Corporation. "The addition of SipWell makes Primo the leading provider of sustainable drinking solutions in Belgium, expanding the Primo footprint and furthering our vision of providing pure-play water solutions whenever, wherever and however our customers want them."
SipWell has been operating in Belgium since 1993 and has a centrally positioned water source and production site with significant capacity to grow.