Touchpoint Group Holdings Announces Successful Completion AIR RACE World Championship is a race format originally developed by Red Bull as the Red Bull Air Race. It was founded in 2003 and has hosted 94 championship series races around the globe. It has attracted viewers in 187 countries and has been broadcast to an audience of over 230 million viewers with over 2.3 billion media impressions worldwide in its most recent season. It is the largest live spectator sports event in the world attracting over 1 million spectators to a single air race on multiple occasions in cities such as Porto and Barcelona.
Touchpoint plans to utilize its expertise in audience engagement through its application development to enhance the audience’s experience, while at the same time creating new revenue generating verticals for the races including festivilization and gaming.
AIR RACE World Championship will build on the significant legacy that the Red Bull Air Race leaves behind, and is well positioned to deliver one of the world’s most thrilling and pioneering global sporting events – focused on future tech, innovation, clean energy and spectator experience. A video overview is available here.
The season opener is scheduled to take place in May 2022 and there are 7 races scheduled to take place through the the 2022 season at iconic locations in Egypt, Greece, Portugal, United Kingdom, Russia, Indonesia and the Middle East. Twelve Elite Race Teams have already signed-up for the 2022, 2023 and 2024 race seasons, with twelve further challenger pilots competing in the new second tier Aero Series – including some of the latest and greatest graduates of the Air Race Academy. Red Bull maintains its interest in the World Championship Series with continued sponsorship of former World Champion Martin Sonka in the Elite series.
AIR RACE is designed to push the boundaries of modern air racing, and will deliver a platform that supports and showcases the latest technological developments in green power and advanced aerial mobility. New race categories to be introduced include electric powered aircraft, EVTOL (vertical take off and landing) and JetPacks. Led by Willie Cruickshank as Race Series Director, the core Company team comes with enormous knowledge and experience, having all been instrumental in the development and running of the Red Bull Air Race. A former Royal Air Force Squadron Commander, Willie previously served as Head of Aviation and Sport for Red Bull.
https://www.globenewswire.com/news-release/2021/11/03/2326390/0/en/Touchpoint-Group-Holdings-Announces-Successful-Completion-of-Air-Race-Training-Camp-Event.html