Can step up their game by letting the owners of the company know what their internal targets are for sales. They communicate all of the sexy stuff but not the bread and butter. 

I have requested this before. What is the target for base sales. Is it 25M or 50M?  Of course there is business uncertainty but I believe management has some things under their control (yes that is a leading comment to be followed with "if they don't think they do then we need management that believes they do").

As opposed to being BS, it communicates intent and direction.  Ceapro is still chicken feed to expect forward guidance but they can take baby steps.