https://www.newswire.ca/news-releases/the-good-shroom-co-to-double-its-product-listings-in-quebec--815982061.html MUSH CEO Eric Ronsse stated: "We've created a brand that resonates with a specific demographic which creates loyalty to us and repeat business. The hash community in particular loves our products. Our brands are beginning to have recognition and that's what creates long term value."