World Kinect Corp V.INT

Primary Symbol: WKC

Energy Oil & Gas Refining & Marketing

World Kinect Corporation is a global energy management company. The Company is engaged in offering fulfillment and related services across the aviation, marine, and land-based transportation sectors. It also supplies natural gas and power in the United States and Europe along with a suite of other sustainability-related products and services. Its segments include Aviation, Land and Marine. Its Aviation segment provides aviation-related service offerings, which include fuel management, price risk management, ground handling, 24/7 global dispatch services, and trip planning services, including flight planning and scheduling, weather reports and overflight permits. Its Land segment offers fuel, lubricants, heating oil, and related products and services to commercial, industrial, residential and government customers, as well as retail petroleum operators. Its Marine segment markets fuel, lubricants, and related products and services to a base of marine customers.

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World Kinect Corp

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Comment by canexicanson May 15, 2011 3:22pm

371 Views

Post# 18578758

RE: RE: Repost of CBS interview

Ya, there were lots of comments about Simmons when first announced like "washed up", "old ", "out of touch" but these people didn't realize this guy is a marketers dream. KISS was a marketing idea (the makeup et al). His arrogance is why he can sit there and hold up an ORTSBO sign and spell the sites name about 6 times per T.V. spot and get away with it.

Simmons is a promoter, a P.T. Barnum or Bill Veeck and even better he actually believes in the product and the potential for global impact. His belief shows through both to the interviewers and the audience.

Not many better at promotion than him.

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