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Intertainment's KNCTR Surpasses 585,000 Unique User Mark in North American Market
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Press ReleaseSource: Intertainment Media Inc.On Thursday May 26, 2011, 1:42 pm
NEW YORK, NEW YORK and SAN MATEO, CALIFORNIAand TORONTO, CANADA--(Marketwire - May 26, 2011) - Intertainment MediaInc. ("Intertainment" or the "Company") (TSX VENTURE:INT - News; OTCQX:ITMTF)(FRANKFURT:I4T - News) announces that its desktop app KNCTR® (pronounced "Connector") - www.knctr.coma key program of Intertainment's wholly owned division itiBiti SystemsInc. (www.itibiti.com) has now seen unique installations in NorthAmerica top the 585,000 mark since its official launch.
KNCTR® saw117,137 unique installations throughout North America over the previoustwo week period and the program increasingly continues to be part ofthe consumer's daily digital consumption pattern with an average of over13.7 minutes of daily active user engagement. The level of loyaltyamongst active users continues to make the premium advertising supportedKNCTR® model a key engagement tool that features great video content,interaction with social media and the ability to make FREE long distancephone calls to cell phones and land lines to anywhere in North America.
KNCTR®is the next generation of social communication and entertainmentapplications that allows users to aggregate their social media(s) andvoice services into one location on their desktop. Unlike Skype, thetelephone feature on KNCTR® is completely free to the consumer allowingFREE local and long distance calls to mobile phones and land lines.KNCTR® is a premium advertising model that allows for brandedsponsorship, pre-roll and display advertising opportunities for brandsand service providers alike.
With the projected impact thattablets will have on the personal computing space, with over 50 millionunits to be sold within the next two years in North America alone,KNCTR® is positioned to enhance the functionality and usability of thesedevices by allowing them to become a fully functioning phone unit.
"Thecontinued growth in our user base highlights the value proposition thatKNCTR® is able to deliver" said Brad Parry, CMO Intertainment MediaInc., "With KNCTR® becoming more of a constant in people's daily digitalroutine, the KNCTR® platform is proving to be an invaluable socialconnection tool for consumers and brands."