Loyalty ProgramsI found this on a website regarding US companies and their loyalty programs. Having a loyalty program is one thing, having one which is relevant to both retailers and consumers is another. Seems like there are a lot of proprietary programs which are merely promotional in nature. There is a need for effective coalition loyalty programs in the US. Large advantage cost-wise, relevant, efficiencies in communication and reward procurement.
Most proprietary loyalty programs are discount based (club points, etc). A lack of differentiation exists. It's time to revamp the model.
When surveyed, these are the companies that were top-of-mind when consumers think of the best loyalty program:
The keys to their success? Well, let’s flip it and look at what consumers didn’t like about the average loyalty program:
Too much spam and junk email topped the list of negatives associated with loyalty and rewards program membership (44 percent), followed by too many conditions and restrictions (38 percent), and rewards that lacked real value (37 percent). Other prevalent beefs included members having a hard time redeeming points or rewards, program membership lacking value, as well as communications and service not being personalized or targeted specifically for members.
The average US household is enrolled in 14 loyalty programs, but only active in 6 of them. The odds are in your favor, if you know where to engage consumers–and give them the benefits they want.