Rim's model nomenclature
Rim may want to take a page out of Apple's marketing playbook (pun intended) back when they launched the original IMac series. Do you remember the Blueberry and the Cranberry? The current nomenclature; The Curve, The Bold, and The Torch do not distinguish these models from one another effectively in the marketplace.
Here is my suggestion.
Blackberry:
Designed for professionals, government and business users.
Elderberry:
Designed for the aged (elderly)
Larger keys and display
Device locater, remote alarm for misplaced device
Fold out magnifying glass
Pinkberry:
Designed for Tweens and Adolescents
Text, Social and Blackberry messaging only.
No Cellular capabilities
GPS app. for parental monitoring.
Frozen Yogurt location app.