Cap That™ provides major studios with new outlet for increased awareness and revenue
TORONTO, CANADA--(Marketwire - Nov. 29, 2011) -Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) ispleased to announce that it continues its strategy of investing in newand emerging enterprises, with an investment in Active ImageNation Inc.("AIN"), a Los Angeles based developer of Cap That™, a patent pendingtechnology platform that allows consumers, studios and professionals tocapture and manipulate video, creating images that can be sharedsocially and commercially printed on demand on a wide variety ofproducts directly through Cap That™, as well as proprietary channelpartners and licensees. Closed beta trials of the platform are currentlyunderway and users will able to access the technology shortly at www.capthat.com.
AIN has signed an initial agreement with Disney Studios toallow consumers to use the Cap That™ technology and is currentlynegotiating agreements with several other entertainment, sports, musicand lifestyle content producers to include their video offerings withinthe Cap That™ platform. Additionally, AIN is working to license itstechnology directly to apparel and branded program companies allowingthem to use the patent pending technology for their own video imagingcapture and print on demand programs.
The print on demand industry is a dynamic growing businesssector which includes Zazzle.com and Cafepress.com whose users createover 186 Million unique products per year. In June 2011, Cafepress filedan S-1 to raise as much as US $80 Million in its IPO, divulging that2010 revenues were US $128 Million.
Cap That's™ patent pending technology empowers users to stoptime and capture the most desired moments in film, television, music,sports, home videos and exclusive VideoShoots™ in order to create one ofa kind posters, canvas prints, photo prints, apparel as well as virtualcreations that can be easily shared across social networks.
As part of the Company's investment in AIN, Intertainmentwill convert a Five Hundred Thousand US Dollars (US $500,000) promissorynote already issued in favor of Intertainment. Additionally,Intertainment will invest an additional One Million Five HundredThousand US Dollars (US $1,500,000) into AIN for up to 33% ownership ofActive ImageNation Inc. This deal is subject to all board and regulatoryapprovals and the negotiation of definitive documentation between theparties.
Under the terms of the investment, Intertainment's graphicservices division, Magnum, will be afforded Rights of First Refusal todevelop AIN's product programs allowing consumers and commercial clientsto purchase custom printed products directly from Magnum using the CapThat™ technology.
"AIN's patent pending Cap That™ technology gives users, fromconsumers to commercial partners, the ability to expand their socialsharing and print on demand opportunities using dynamic video content," said David Lucatch, President of Ortsbo / CEO Intertainment Media Inc. "AINis strategically aligned with Intertainment's investment principles, asit adds value to our other divisions and potentially stands alone as atremendous opportunity for global success."
The Company will provide further details as they become available.
About Active ImageNation Inc. - Cap That™
Cap That's™ patent pending technology empowers users to stoptime and capture the most desired moments in film, television, music,sports, home videos and exclusive VideoShoots™ in order to create one ofa kind posters, canvas prints, photo prints, apparel as well as virtualcreations that can be easily shared across social networks.
CapThat™ is an application and website devoted to unlockingimages from video giving rise to a revolutionary consumer propositionand promotional tool.
About Intertainment Media Inc.www.intertainmentmedia.com
Connecting people with brands, Intertainment Media Inc. is aRich Media Applications leader, focused on delivering leading edgetechnology and marketing solutions enabling clients to power enhancedbranding, loyalty initiatives and consumer engagement.
Selected as a Microsoft Global Agency Initiative partner,Intertainment has joined an elite group of interactive agenciesworldwide that Microsoft recommends to its Partners and Customers.Intertainment owns a number of key properties including Ortsbo, AdTaffy, itiBiti and Magnum Fine Commercial Printing Limited.
Intertainment Media owns and operates a number of keyproperties including Ad Taffy, itiBiti, Ortsbo and Magnum. For moreinformation on the Company and its properties, please visit www.intertainmentmedia.com.
Headquartered in the Toronto, Canada region, with offices inNew York, Los Angeles and San Mateo, CA, Intertainment Media Inc. islisted on the Toronto Venture Exchange under the symbol "INT" (TSXVENTURE:INT) and in the US on the OTCQX Exchange under the symbol"ITMTF". Intertainment is also traded in Europe, on the XETRA Exchangeunder the symbol "I4T".
To learn more, please visit: www.intertainmentmedia.com
This press release shall not constitute an offerto sell or the solicitation of an offer to buy any securities in anyjurisdiction.
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In particular, this press release contains forward-lookingstatements pertaining to the following: Intertainment's operations,anticipated financial performance, business prospects and strategies.With respect to forward-looking statements contained in this pressrelease, Intertainment has made assumptions regarding, among otherthings: acceptance of its products in the marketplace; the Corporation'soperating cost structure; current and future trends in social mediaadvertising; market demands; and the Corporation's ability to raisecapital. Intertainment's actual results could differ materially fromthose anticipated in these forward-looking statements as a result ofrisk factors that may include, but are not limited to: overall economicconditions; the early stage of the Corporation's Ortsbo businesses;uncertainty of revenues, markets and profitability; the Corporation'slack of product revenues and history of operating losses; technologicalchanges; dependence on the Internet; demand for the Corporation'sproducts; the introduction of competing technologies; and ability toraise capital.
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