RE: RE: RE: RE: Covenants As I understand the Groupon model, Groupon goes to a business and lets them do a kind of coupon offer to buy some popular item at a killer price. Groupon takes a percentage of actual sales after promoting the offer. The business making the offer gets traffic from new customers, so they treat such advertising as a loss leader to bring new customers into the business.
Yellow had direct sales force contacts to many many thousands of businesses all across Canada. No doubt Yellow had better relationships with those businesses than Groupon ever did or does. So it would have been a very natural cross sale for a Yellow sales person to push a media buyer into also buying a Groupon style coupon offer. With agreements in hand, the deal could then be monetized through RedFlagDeals and by direct email to consumers across Canada.