TSXV:ISD.H - Post by User
Post by
pointofreturnon Feb 28, 2012 8:11am
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Post# 19596202
Globe says iSign Media coming soon
Globe says iSign Media coming soon to your smart phone
2012-02-28 07:53 ET - In the News
The Globe and Mail reports in its Tuesday, Feb. 28, edition that advertising is coming soon to your smart phone. The Globe's Susan Krashinsky writes that within weeks, many Canadian wireless phone users will be sent ads just because they walk by the corner store. The development illustrates the effort by companies to use non-traditional ways to reach consumers, but also raises serious privacy concerns. Next month, iSign Media Solutions (38.5 cents) will light up a network of mobile antennas in Mac's convenience stores across the country, and Couche-Tard outlets in Quebec and Atlantic Canada. The antennas will push advertising messages to any cellphone equipped with Bluetooth technology within their signal reach. The company already owns a network of digital signs in those stores -- screens that advertise lottery tickets or other products. The idea is that anyone within a 300-foot radius of the store will see a "tile" pop up on his cellphone screen. The message will request permission to deliver an ad, usually with a coupon offer or some other deal to encourage the user to click "Yes." iSign already has a very small network of these antennas in Western Canada, about 150, mostly in Calgary and Vancouver.