Business Summary February 03, 2012... the plan
Intertainment Media (TSXV: INT; OTCQX: ITMTF) develops programs and initiatives
that help brands connect with people. Focused on the integration of traditional
media with new, social and emerging media platforms, Intertainment is developing
strategies and implementing models that are designed to increase customer
engagement, using proprietary tools and services in combination with partner
programs. The company's core operations are divided into two segments: New
Media and Graphic Services.
The company's New Media division has three product offerings; itiBiti, Ad Taffy and
Ortsbo. The company also provides new media consulting and management
services on a fee basis to third parties. These services include marketing,
communications and new program development.
The itiBiti player is a desktop application that can be private labeled for third-party
brands and organizations. The private label program can be distributed to
consumers and once installed, the itiBiti player launches automatically every time
the computer is turned on. The platform includes full multi-media
(video/audio/flash), multiple links to the private label online activities, RSS/XML
feeds and a full suite of communications tools. With the commercialization of itiBiti,
the company's focus is on aggregating and creating private label platforms aimed
at the social media 'clusters' centered around brands, events and issues. The
company continues to evaluate extending its current product reach into the mobile
market.
In April 2011, the company announced that its desktop app KNCTR (pronounced
'Connector'), a key program of Intertainment's itiBiti division, had over 250,000
unique North American user installations in its first full month of market launch.
KNCTR allows users to aggregate their social media and voice services into one
location on their desktop.
The company has developed a geographically based target marketing system, an
advertising and promotional program utilizing mapping technologies to improve
online marketing, called Ad Taffy. Ad Taffy's development is substantially
completed and a commercialized product was tested in the marketplace in the
second quarter of FY 11 (June). The company expects to begin revenue-generating
programs in the second half of FY 11.
During the first quarter of FY 11, the company licensed the world-wide rights for
instant translation technologies from a third party and named them Ortsbo. Ortsbo is
a real-time translation technology for leading social media instant message
platforms and the Microsoft Outlook email platform. The Ortsbo instant message
technology allows people to chat from a single web site, in real time, in over 50
languages instantly with their friends, colleagues and family using social media
platforms including Windows Live Messenger, Facebook, Google Talk, AIM,
LiveJournal, Twitter and other systems. Ortsbo instant message will also be
available as a commercial private chat platform during FY 11. Ortsbo for Outlook, an
email translation plug-in module for Microsoft Outlook.
Effective June 29, 2011, Intertainment acquired all of the issued and outstanding
shares of Commobility pursuant to a share purchase agreement between
Intertainment and the shareholders of Commobility. Also effective June 29, 2011,
Intertainment acquired all the turn-key assets of Deal Frenzy including the
backbone technology, deal pipeline, preferred deals with major brands, and an
experienced sales and support team pursuant to an asset purchase agreement.
The company provides graphic design, digital, print production services and mass
customization initiatives to both the commercial and trade print services industry
through its subsidiary, Magnum Fine Commercial Printing Limited. Magnum is
moving many of its clients' ordering systems to an online format, allowing them to
remote order and proof products online. In September 2009, Magnum acquired the
print, graphic and customer assets of Dye & Durham's print services division.
Magnum maintains the acquired assets in a new division called Dye & Durham
Media.
Intertainment announced, on October 19, 2011, that it has completed the acquisition
of SaaS Technologies Inc. (SaaS), an Ontario corporation. Ortsbo Inc. (Ortsbo), a
subsidiary of Intertainment, had an exclusive agreement to license and purchase
the SaaS technology that made up part of the Ortsbo platform since August
2010.The purchase of SaaS makes Ortsbo the sole owner of all existing, in
development and future technology, IP and patents related to the Ortsbo platform.