RE: RE: RE: RE: Unless Click through rates 10 to 50 x industry standards
Case Studies
Jamba Juice
Jamba Juice, the category-defining leader in healthy blended beverages, juices and good-for-you snacks, partnered with Poynt to increase their awareness in the on-the-go market, and drive increased in-store foot traffic across their 750 U.S. locations. Four campaigns were conducted to test the effectiveness of targeting by keyword, GEO (location) and day-part (time of day).
Region: United States
Ad Units: Text ads, banner ads
Remarkable increases in CTR’s and overall performance for each campaign (between 10.7x and 15.8x the industry standard).
Case Study – Luxury Automotive Industry
Jaguar was looking for a “next generation” technology to engage potential customers, and bring them in for a test drive or encourage them to visit JagTV. Poynt provided a targeted, innovative campaign designed to take advantage of unique OS strengths:
1. Poynt for Android and iPhone: drive traffic to JagTV with engaging video content.
2. Poynt for BlackBerry: give the strong concentration of target prospects on this platform the chance to connect with the brand while also creating accountability for marketing spend.
Region: Canada
Ad Units: Text ads, banner ad
Extremely effective CTR’s (10x industry standard) based on highly targeted media placement, with 7.4% CTC to book a test-drive. CTR’s for “Visit JagTV” were over 13x the industry standard.
Case Study – Travel and Accommodation Industry
Days Inn (the Days Business Alliance Group) continued their innovative mobile marketing strategy by tasking Poynt (in cooperation with Ping Mobile) to demonstrate high campaign effectiveness using search-based, location-targeted advertising. Poynt’s objective: to maintain a premium user experience by targeting mobile users actively looking for travel and related services.
Region: United States
Ad Units: Text ads, banner ads
CTR’s delivered were 10x the industry standard, resulting in a 42% redemption rate of promotional offers – confirming a win/win relationship between consumers and brands.
Case Study – Small to Medium Businesses (SMBs)
AAA Locksmith is a US-based syndicated locksmith service that provides a mobile locksmith service 24/7, nationwide. AAA Locksmith was interested in maximizing conversions through effective targeting, expanding their consumer base and raising awareness of their service. Poynt was chosen as the mobile medium through which to drive these goals through GEO-targeting (campaign limited to three major US cities) and keyword targeting (list of keywords included “24 hour locksmith”, “auto locksmith”, and “broken key”).
Region: United States (NYC, L.A. and Washington)
Ad Units: Text ads, banner ads
With CTR’s at well over 50x the industry standard and a 64% CTC rate, this campaign drastically outperformed all expectations and industry standards.