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Press release from Marketwire
Futura Signs 130th Auto Dealer Agreement in Canada
Thursday, March 22, 2012
TORONTO, ONTARIO--(Marketwire - March 22, 2012) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) announced today that it has signed agreements with 130 new car dealers across Canada to launch and market the company's branded rewards currency offering. Futura Loyalty has established auto dealer clients in most major markets across Canada and is continuing to expand its marketing and sales efforts within this strategic consumer category. Eleven of the most recent dealer agreements are in Quebec, the second largest dealer group market in Canada, after Ontario. Sales are also increasing in the third and fourth largest markets of Alberta and BC where 20 dealers representing various brands are located.
"We are very pleased to have hit this substantial milestone after only nine months of sales efforts and look forward to accelerating our growth momentum in the future. We have recently added a full time sales representative in BC and initialized our co-marketing operations with WD Co-Auto in Western Canada - both of which have resulted in increased sales. Moreover, we now have over six months of transactional data from our auto dealer partners that enables Futura to demonstrate the sales improvement impact of the loyalty program for dealers by providing loyalty rewards to their customers. For instance, the average service transaction amount where loyalty rewards are issued is 38% higher than the JD Power national average. These types of sales revenue performance improvements give confidence to our clients and prospective clients that our loyalty solutions deliver measureable results," said Mark Farrell, President and CEO of The Futura Loyalty Group