Mobile Social Media Boom V.INT/Ortsbo Will Capitalize The Social Media Boom
Flurry reported that people now spend more mobile phone time engaged with social networks than they do playing games—the first time in 40 months that any mobile activity has surpassed gaming. Chalk up another milestone for social networking—and food for thought for CIOs developing a social media strategy: don’t forget to take mobile social into account.
Flurry, which provides mobile app developers with usage analytics, calls the year-over-year growth in social networking “staggering,” noting that mobile time on social networks increased by 60% between Q1 2011 and Q1 2012. Phone users now spent an average of 24 minutes a day using social networking apps.
The report is limited to mobile usage, but as Flurry reported earlier this year, users are spending more time in mobile apps than they do online. Taken in this context, the mobile experience, or more specifically the mobile-social experience, is playing an ever-increasing role in the lives of employees. Business social network LinkedIn just released a new app built specifically for the iPad, for example, that was very well received. And this kind of growth helps make Facebook’s $1 billion purchase of mobile photo sharing service Instagram a little more understandable, Flurry notes.
“This appears only to be the beginning,” Flurry says, noting how social networking married to mobile technology and location awareness–“SoLoMo” in Silicon Valley-speak—has yet to be fully mined by app makers.
https://blogs.wsj.com/cio/2012/04/30/new-study-shows-boom-in-mobile-social-networking-usage/?mod=google_news_blog