Futura Signs Agreement With Protractor Software toThe Futura Loyalty Group Inc.
TSX VENTURE : FUT
May 03, 2012 08:00 ET
Futura Signs Agreement With Protractor Software to Market Directly to Protractor's Auto Service Location Users in the US
TORONTO, ONTARIO--(Marketwire - May 3, 2012) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") announced today that it has entered into a strategic agreement with Protractor Software, a leading POS software company in the auto service industry, to integrate the Futura loyalty rewards marketing and technology platform. As a result of this partnership, any of Protractor's thousands of existing users in the US will be able to effortlessly activate Futura's loyalty offering at their in-store point of sale stations providing customers with easy access to some of the best known frequent flyer programs in North America as a marketing incentive.
"This partnership offers us a great opportunity to quickly and cost effectively market to a very large number of retail locations in the auto service sector - our primary focus," said David Campbell, President and CEO of Futura. "With Protractor's active involvement, we look forward to initiating a multi pronged marketing campaign to all of Protractor's US clients making them aware of this great opportunity."
"We see great value in Futura's loyalty offering for our clients and are looking forward to integrating this unique value proposition into our software solution," said Peter Steele, President of Protractor Software. "Our clients are always looking for new and innovative ways to create a competitive advantage for their businesses and Futura's offering is well positioned to do this."