Free advertising INT is currently spending a lot to advertise Ortsbo around the world. It takes millions in investment to reach tens of millions of people.
Building a solid user base for Ortsbo has other positive impact than increasing potential revenues; it will decrease the advertisement expense for the other products, such as Kowango, Tunezy, etc. etc. - Ortsbo will simply need to put a link to the other products on their website et voilà, free adversiting of your other products to 160 millions people.