RE: Seize the opportunities. ...but distinguish between opportunties and a waste of time. Here was some coupon scheme, did not work. There were others. https://www.frugalshopper.ca/phpbb2/viewtopic.php?f=87&t=114133&p=838915
Were these merely growing pains or an amateur adventure that is now leading the company to a possible rollback? Seen these companies before. They dream big but it's unrealistically as the 5 year stock chart shows. But this is common for such juniors and there's nothing wrong with that.
But knowing that they can't compete with Aeroplan or Air Miles, nor can set up a go alone hub and spoke idea, Futura Rewards on the ropes, reselling miles was really all the company could do. So lets do it well with a value added component. If some solid progress can be seen in the next few months, then I will invest again. We all have growing pains and Futura has had their share. At least, some good has come of it.