B2B The B2B idea would be complementary to Aeroplan's roots. If Futura can successfully launch their B2B program, not just in the auto category but in other areas....and miles can be earned by business people both by flying and by buying from Aeroplan business partners... good things can happen.
1985: More than 100,000 frequent flyers enrolled in the program.
1984: Aeroplan began as a promotional tool for Air Canada’s business travellers.