RE: I really don't know what to say You don't have all the facts to judge the value of the Poynt Racing arrangement, there is corporate image, brand building and consumer discovery to consider. Management must see value there or they would not have done it. Ever consider the racing may have assisted Poynt with China ?, I believe they ( partners ) like the look of having a western flair yet still influence their community and people with their very own values and message.
For right now seems silly to carry it on full fledged, hopefully we do see changes in this promotion, the #41 car missing the full wrap clearly displays Poynt on it so it does look like those changes are occurring.
China is Poynt's gateway to Asia, to be able to enter China with such great partners as CYL with their membership, corporate, political and mobile industry connections having them entrust Poynt as Canadians with this venture is large and sends a message that they can deliver on new tech in a hard markets to enter due to differences in culture. There are other markets that can appreciate this accomplishment I am sure.
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Industry Report with Poynt : https://www.extensia-ltd.com/reports/Mobile-Local-Search-Market-20112014.aspx
Comprehensive global report, where Poynt is interviewed, covered and used in a case study : https://www.juniperresearch.com/reports/mobile_search_discovery
Poynt is also named in this NR about global mobile search growth along with Qype and Yelp : https://juniperresearch.com/viewpressrelease.php?pr=326
Two different sites are up in support Poynt China :
https://cnpoynt.com
https://www.cnpoynt.com
https://translate.google.ca/translate?hl=en&sl=zh-CN&tl=en&u=www.cnpoynt.com
- Poynt's USA mobile search ownership along with Google, Yelp etc https://www.stockhouse.com/Bullboards/MessageDetail.aspx?p=0&m=30949637&l=0&r=0&s=PYN&t=LIST
Juniper Research Report on Global Mobile Commerce promiently contains Poynt see link : https://www.juniperresearch.com/reports/mobile_commerce_markets
Another Global Research Report Containing Poynt : https://www.berginsight.com/ReportPDF/ProductSheet/bi-lba-ps.pdf
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