RE: New Rules For Gold? Follow up..... Hmm.. perhaps, but fundamentally speaking, I believe the price of gold will go up, because the cost of producing it will go up. The continued rise of the price of gold depends heavily upon the outcome of the financial crisis in europe as well. Printing money excessively all but assures much higher prces in gold, but if a deflationary period sets in, as a result of European austerity, then Im not 100 percent convinced.