RE:radamesb: Maximize your BRAND invisibility. That is not to say that other companies don't call, but I FOR ONE don't put a lot of stock in email blasts that come in and probably many people are wary of such emails. Again, it isn't just creating a website but the whole marketing campaign surrounding it. Yellow Media makes a 40% margin, but then so many other service businesses. Sure, someone can undercut, but they would need the same level of trust and brand that Yellow Media has. Many people want to be sure they are buying diamonds, not glass, when the future of their business is at stake.
Who mentioned anything about email? I mentioned mail and telephone. For reasons of your own, you downgraded "mail" to "email".
For sure, Yellow still has the remnants of a BRAND, but the idea that Yellow has an inexhautible store of TRUST that it has built up through the years among its subscribers is largely Yellow corporate propaganda, one of the feather pillows Tellier rested his head on each night as he travelled on skiing trips to dream world.
Yellow is the De Beers of the advertising/directory business. That's funny.
Diamonds are forever - but today's newspaper is tomorrow's budgy cage liner?
What happened to my National Post? Suddenly, without notice, delivery stopped.