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Ever notice "Ads by Google," "Sponsored Links," or the AdChoices icon AdChoices icon as you browse the web? Ads like these show all across the Internet. You may come across such ads when you’re viewing a website, video, or app on Google’s Display Network or other partner sites. In addition to seeing ads based on the types of sites you visit, you may also see ads based on your interests, whether you +1 something, and more.
In this article
What Google does and does not do to show you ads
How you can manage your ads settings
Advertising industry program participation
Leave feedback on the ad or website you just saw
Google’s Display Network, a collection of over a million websites, videos, and apps that partner with Google to show ads.
What Google does and doesn’t do to show you ads
We may show you ads based on many factors, including:
The DoubleClick cookie on your browser
The contents of the website you’re viewing, if it’s part of the Display Network or a Google partner site
The types of websites you visit, if they’re part of the Display Network or a Google partner site
Whether you've previously interacted with any of Google’s ads or ad-type features
Your Google profile
We don’t do the following:
Link your name or personally identifiable information to your DoubleClick cookie without your consent
Associate your DoubleClick cookie with sensitive topics like race, religion, sexual orientation, or health without your consent
How you can manage your ads settings
You can manage your ads settings with web-based tools and controls. Below are just a few of the tools, controls, and resources developed by Google and other organizations to help you do so:
Tools, controls, and resources What it is
Ads Settings A Google tool that lets you opt out of Google’s interest-based ads or edit the interests and demographics associated with your browser.
Security and privacy tools Google’s browser controls, plug-ins, and product features designed to help you protect your privacy. Choose from over a dozen.
Privacy policy Google’s worldwide privacy policy.
Advertising industry program participation
Google is a participating member of groups that have developed industry privacy standards like the AdChoices icon for online advertising.
Group Location
Network Advertising Initiative United States
Digital Advertising Alliance (DAA)
Google participates in the DAA program, whose members display the AdChoices icon on webpages and ads to let you know when information about your interests or demographics may have been collected or used to show you ads.
While the AdChoices symbol has widespread use, some sites may use other methods to tell their visitors that they’re seeing interest-based ads. United States
Your Online Choices
Google has signed on to the European online behavioral advertising best practice framework. Europe