Major brands joining the launch with Claro and MyScreen in Argentina include: Samsung Electronics, Easy, Hoytos Cinema, Unilever, Yellow Pages, General Motors, DIA%, Citibank and MacStation.BUENOS AIRES, TORONTO and MIAMI, June 15 /PRNewswire-FirstCall/ - MyScreen Mobile, Inc. (MyScreen) (Pink Sheets:MYSL) (Frankfurt: WICI) today announced the launch of its new interactive mobile advertising technology in Argentina with Claro. MyScreen's first-of-a-kind patent-pending advertising platform delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts.
As part of the launch, Claro will be inviting specially targeted device owners to sign up for the service, and anyone that signs up will receive 100 FREE SMS messages as a reward for registration. Subscribers will continue to earn points for participation exchangeable for Claro services.
"We are pleased to bring to Claro customers in Argentina an innovative mobile advertising solution that will allow consumers and brands to have a direct and personal connection. Users can receive advertisements and information from brands in accordance to their tastes and preferences, and they will receive rewards. The rewards are free Claro services like free SMS. This is a trend which is growing worldwide and is of particular interest to young people, enabling them to have more services in exchange for receiving advertising catered to their interests" said Mariano Scheinsohn, Value Added Manager of Claro.
Added MyScreen CEO Maurizio Angelone: "MyScreen is proud of our partnership with Claro and América Móvil and looks forward to meeting the Argentinean consumer demand for better access and closer interaction with their favorite brands. Claro is among many companies recognizing the value of the new advertising channel that MyScreen is creating, and we are very pleased with the overwhelming positive reception we are receiving from advertisers and consumers in Mexico and Brazil where we have already launched and are generating revenue."
Major brands joining the launch with Claro and MyScreen in Argentina include: Samsung Electronics, Easy, Hoytos Cinema, Unilever, Yellow Pages, General Motors, DIA%, Citibank and MacStation.
With MyScreen's unique business model, every advertising dollar is shared between MyScreen, network operators, end subscribers and advertising agencies. "This way, all partners are incentivized to participate and help grow the mobile advertising channel," Angelone said.