RE:To be fairIn deference to shareholders, who are perpetually tortured with the management speak-stock tank dynamic, I wouldn't even publicly announce the name change when it occurs.
i think most of us would agree that waking up with a surprising new company in their portfolio and forgoing the invariable 8-10% haircut that comes with an NR explaining it would be refreshing.
Why curse the new company and sharholders with the " formerly known as Bioniche Life Sciences" introductory release?