BlackBerry wins the first hand with his 'fancy letter' BlackBerry wins the first hand with his 'fancy letter' Tags > Smartphone Blackberry (RIM) José Mendiola Twitter Joseph Mendiola Mendiola José José Mendiola Email to 03/10/2014 (0500) "Ugly", "horrible", "a Brick" ... A Walk in the social hours have known the appearance of networks Passport, the last bullet BlackBerry , we would have made you think that the Canadian company had definitely signed extinction. But in this mobile phone, to tail everything is bull, and knows that what John Chen, a manager who knows tanning firsthand how to turn a company in stoppage time. Their specialty is brown, and the BlackBerry was one of enormous dimensions; flinching away from the CEO rolled up his sleeves and reforms began two pronged attack: the most obvious, sanitation accounts, but certainly the most complex, strategic. How can a firm like the black hearth again waking the illusion of your market? Here, let's face it, no one gave two hard by the brand. With Apple and Google captaining ease and Microsoft with a full wallet opening hole, there was not really many opportunities. 200,000 units sold in the first two days, and attentive to the data, because this really is significant: the 'stock' sold out in stores like Amazon herself, which was the 'smartphone' bestselling while it was possible to buy But there was a crack in that wall of impotence. And Chen has found. The Passport-a smartphone that gets its name from having exactly the size of a passport-went on sale last week and there was not much to hold my breath to find out if Chen had to do the mat and lower the blind signature: swept the device premiere. How? What? Did that ugly brick rough and had a market? The extravagant menu Chen has worked. Of course it does: 200,000 units sold in the first two days, and attentive to the data, because this is really significant, the stock in stores like the Amazon herself, which was the best selling smartphone while it was possible to buy sold out. And bear in mind also, as highlighted analyst John Gold , which is a computer niche, very oriented world of business and a much smaller market teams like the iPhone or the Nexus. Powerful and effective simply So what has happened to Passport opens the door to hope in the company? It would be tempting to think that the market has launched a header for this device considering that it could be the last genuinely original team that marketed the house, but not really of Waterloo have returned to play with the same hand that led them to be leaders in his day. Over the years we forget quickly, but remember that BlackBerry was a pioneer in his day a brand new format and functionality (mobile email) in a market that was not used to this. In this case, which first hit did so twice and Curve and others became a standard that exalted to the most glorious days of the Canadian company. The Passport has arrived with the same goal: a smartphone designed to be eminently effective for your market, the corporate user. The manufacturer knows from experience that your customer does not care too much about the appearance of the device, but he wants to solve tasks and do it efficiently. The Passport is groundbreaking and, of course, does not follow the patterns of current design in the market; but that many see as a weakness in the team is actually its great strength: will like it or not, but it has an undeniable personality The Passport is groundbreaking and, of course, does not follow the patterns of current design on the market, but that many see as a weakness in the team is actually its great strength: will like it or not, but it has an undeniable personality. Add to this that enjoys one of the strongest in the operating systems market, the physical keyboard with touch integration that once adjusted, is a real killer, to understand that their market has been received with open arms. Those who have criticized the team for coarse or because you can not upload photos to Instagram, you really have not understood the scope of the maneuver Chen and company, much finer spinning. BlackBerry has been offering very solid products on the market and that leaves your well, but now also has a more appropriate response to changing times. Chen has advanced euphoria well hidden that the company will return to profit in 2015 , and actually just started the party: the new version of the platform, BlackBerry 12 will be presented on November 13 and we suspect that it there will be more devices ... rare. https://translate.google.com/translate?sl=es&tl=en&js=y&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.elconfidencial.com%2Ftecnologia%2F2014-10-03%2Fblackberry-gana-la-primera-mano-con-su-carta-extravagante_223326%2F&edit-text=