TSXV:ISD.H - Post by User
Post by
frewil1on Oct 08, 2014 1:13pm
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Post# 23010670
ANOTHER PRIORITY POST TODAY
ANOTHER PRIORITY POST TODAY
Nearly all marketers increased their mobile ad budget in 2014 - 3% worldwide, according to a June 2014 study by Forrester Research for Acxiom and 4Info. But more spending means more measurement to prove that increase investments are worth it, and the research found that marketers hadn't quit mastered this part yet. As advertisers are further exposed to iSIGN's technology and products, this will start to change. https://www.emarketer.com/Article/Will-Measuring-Mobile-Ad-ROI-Ever-Easier/1011263/1