The One World Doll Project (OWOO) Confirms First Order from The One World Doll Project (OWOO) Confirms First Order from Walmart
The One World Doll Project, a subsidiary of One World Holdings, Inc. (OWOO), has announced that retail giant Walmart has placed its first order for the Prettie Girls!™ multicultural fashion play dolls. The One World Doll Project endeavors to be the leader in promoting multiculturalism and diversity within the fashion doll category. The One World Doll Project feels that placement of these dolls within the Walmart sales channels will undoubtedly maximize exposure of the Prettie Girls! brand.
Trent T. Daniel, founder of The One World Doll Project commented, “We’re very pleased that Walmart has joined H-E-B Stores, Toys’R’Us and other national retailers after viewing the Prettie Girls! dolls at Toy Fair 2014. Millions of Americans buy toys from Walmart and we have extensively collaborated with the Walmart buying team to establish a presence before the upcoming holiday season is in full swing.”
Prettie Girls! dolls collection, consisting of Lena (African-American), Valencia (Hispanic), Kimani (African) and Dahlia (South Asian), is representative of the evolving, diverse demographics of the American marketplace and encompass the positive attitudes, attributes and aspirations of contemporary girls around the world.
“We are dedicated to creating a product that young girls will be excited to play with, that they can relate to, and that have fun stories to build upon. Our mission is to make a significant cultural impact through the doll industry, and we are thrilled to work with Walmart. We look forward to expanding this relationship,” Daniel stated in the news release.
Established in 2010 by Daniel and co-founder Stacey McBride-Irby, The One World Doll Project is committed to changing the retail appearance and mindset of the doll industry. The Prettie Girls!™ are a collection of fashion play dolls which exhibit diversity in culture, interest and style. McBride-Irby, former Mattel® designer most notably known as creator of the So In Style® dolls (the first African-American dolls by Mattel), designed the Prettie Girls! for a growing market in need of a new type of experience. The Prettie Girls! embody the positive values and attributes that little girls long to associate with. “Prettie” stands for P(ositve) R(espectful) E(nthusiastic) T(ruthful) T(alented) I(nspiring) E(xcellent). The Prettie Girls!
For more information on the company visit www.oneworlddolls.com/
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