Torstar vs. Transcontinental Printing Transcontinental Printing , which is also listed on the Toronto Stock Exchange is up 4 % today and is now over 19 dollars a share . This stock has done extremely well over the last 3 years . I bought it at just over 8 dollars a share and unfortunately sold out at 14 . This company publishes newspapers , flyers , mass marketing products and packaging . Torstar meanwhile has lost over 10 % of its value in the last 2 day's because of lousy results . How else can I phrase it ? Interestingly , both companies have a similar number of shares outstanding . Transcontinental also has a dual share structure , so we can't use that for Torstar's poor performance . Torstar has a lot more cash , no debt ( Transcontinental has about 450 million in debt ) , and Torstar has a higher book value . What Transcontinental does is make things happen . Torstar at one time a few years ago was a 30 dollar stock . If I was management in Torstar , I would ask every single employee for suggestions on improvements or what they would do to make things better . I would pay bonuses of up to 5 thousand dollars for suggestions which were implemented . I would love to know what the employees have to say ! For myself , I am stuck . This is a classic value trap . I personally think that this is a 15 dollar a share company , so I'm not selling , but can you blame me for feeling frustrated ?