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Peter Epstein, CFA, MBA has no prior or existing relationship with any company named herein. An investment in any small cap stock, including SoMedia Networks (VID.V), is speculative in nature and not appropriate for all investors. Before buying or selling any stock, readers are encouraged to consult with their own investment advisors. Due diligence can be aided by visiting SoMedia’s website. Another informative, article on SoMedia can be found here.
On June 5th, SoMedia Networks (VID.V) announced the launch of its Facebook Video Ad Program, a full-service video ad production & marketing solution for Facebook Advertisers. According to the press release, quote,
“Thousands of digital agencies and Internet marketers run campaigns on Facebook targeting their 1.3 billion users, but have yet to utilize video ads due to the lack of a reliable cost-effective solution for producing video ad content.SoMedia now enables advertisers to order the production of affordable custom video ads, in any volume, with a fourteen day turnaround, anywhere in North America, and seamlessly integrates the ads into Facebook video advertising campaigns and Facebook Pages.”
SoMedia Networks endeavors to solve the challenges of scale, volume and reach in video ad production. The company enables digital agencies, online marketers, small & mid-sized businesses, and large advertising and marketing platforms to seamlessly offer access to video ad production to clients, with guaranteed quality and consistency, at an affordable price. In the past, SoMedia has been compared to Uber and WordPress. I believe another comparison could be to McDonalds, the ubiquitous, global hamburger chain (as if I even need to describe it). Consider the hallmarks of McDonalds, consistent, cost-effective (inexpensive) service and product. Before upper-middle class, health conscious and high net worth readers cringe, this is merely an analogy! Work with me people. By no means am I suggesting that SoMedia strives to be the McDonalds of video ad production.
What SoMedia is becoming more and more each day, is the go-to solution for video ad production. Like McD—-ds, SoMedia offers highly consistent, affordable (good value) service and product. Unlike “Mickey D’s,” SoMedia’s product is not only cost-effective, but also HIGH quality. No one will get fat consuming SoMedia’s product and services. To reiterate the key takeaways here, the SoMedia Brand is becoming better known for what it delivers… consistent, cost-effective, high quality, professional, soup-to-nuts video ad production services and products anywhere in North America, with a 14 day turnaround. With demonstrated access to funds, the company has the working capital required to continue growing, marketing and building its Brand.
According to a recent report by ZenithOptimedia, online video advertising revenues grew 34% in 2014 to $10.9 billion. This sector is forecast to grow at 29% a year to reach $23.3 billion in 2017. Think about that for a moment, one-half of 1% of that market would be $115 million in revenues, (NOT A FORECAST). With SoMedia’s small cap valuation, there are many ways to win, and possibly win big. Each and every trial engagement with the likes of Facebook, Yellow Pages, Google and YouTube is something with real blue-sky potential.
The combined probability of 1 of 4 events (landing a definitive deal with one company above), in 4 trials, is a surprisingly high 7/8 = 87.5%. Now, this assumes that each blue-sky outcome has a chance of 50%, perhaps too high? My point is that SoMedia is building more than a ubiquitous Brand, doing so by accumulating a growing portfolio of potentially winning outcome(s). There are many ways to win by investing in SoMedia’s stock.