GREY:SMDWF - Post by User
Post by
Vantechie76on Jan 08, 2016 1:54pm
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Post# 24440997
The real issue with VID
The real issue with VIDIt's not that it takes longer than 14 days for the company to produce a video and that is causing a delay in revenue. The issue is that the company sells bundles of videos (basically prepaid with a deposit) and clients aren't producing them quickly enough. If I buy 10 videos today and produce them all within 12 months great. Then the company can recognize full sale as revenue within the year, but if it takes me a lot longer to go through them the money sits on the books as "sales" but never comes in as revenue. I like to think that the videos will eventually get produced but when? And unless they put some kind of expiration date on it then they may never get produced. I'd like to see the company report more detail on what % of videos ordered get produced within 12 months and if we can start seeing an acceleration of that cycle time then I would be a lot more bullish.