RE:This Business ModelIt doesn't take a "total economy collapse" to make transacting in gold "unrealistic" or undesirable...What about friction costs? What about ZIRP (or negative) interest rates? What about the risk of having your fiat money devalued or used for a bail-in?
What if you just want to keep a sizable portion of your savings in something historically guaranteed to hold its value - if not vastly increase it - without having to watch it just gathering dust in a vault somewhere in the meantime?...You obviously believe in gold, why not in BitGold, which is just gold made functional and practical?
I could go on, but stop being so Americentric. Plenty of people in other countries whose economic straits are just a little bit ahead of the U.S.'s already recognize the value of BitGold. Americans (last as usual) also will eventually. In the meantime, who needs them? BitGold is a global company, it will flourish where the need for an alternative is perceived by the public.
The "gold cube"is just a novelty, it's not what BitGold is really about. As for the "credit card", it's actually a debit card. (I don't think you can borrow against gold you don't have in your account just yet.) I'd like to see BitGold develop its own processing system some day, but in the meantime you can bypass the MasterCard system and make payments in gold directly online if that is your preference. And BitGold is developing all kinds of new transaction vehicles, like merchant-to-merchant sales, which alone could be huge in the less developed world.
People laughed at PayPal when it was just starting out, too (who's laughing, now?) and BitGold is already light years ahead of PayPal as far as innovation and practicality, if not yet in sign-ups, recognition or market value.
I don't know if you are bashing or just seriously misinformed about the business model, but I'm giving you the benefit of doubt for the moment.