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Yellow Pages Ltd T.Y

Alternate Symbol(s):  YLWDF

Yellow Pages Limited is a Canadian digital media and marketing company. The Company offers targeted tools to local businesses, national brands and consumers, allowing them to interact and transact within the digital economy. It offers small and medium-sized enterprises (SMEs) across Canada full-serve access to a comprehensive suite of digital and traditional marketing solutions, such as online and mobile priority placement on its digital media properties, content syndication, search engine solutions, Website fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions, as well as print advertising. Its media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. The Company holds local online properties, including YP.ca, Canada411 and 411.ca. It also holds the YP, Canada411 and 411 mobile applications and Yellow Pages print directories.


TSX:Y - Post by User

Bullboard Posts
Comment by Roxy27on Feb 22, 2017 9:18am
150 Views
Post# 25876248

RE:RE:RE:Quality of Remaining Intangibles?

RE:RE:RE:Quality of Remaining Intangibles?DMR001,
I don't think intangibles are what you are thinking they are.
In a simplified scenario, if a company is bought for $100 million and the hard assets and equipment are worth $60 million, the rest is intangibles. This is the value of the "brand", patents, copyrights, contracts, etc. which assists the company in generating revenue. They are typically amortized, however if the underlying business revenue/earnings deteriorates to the point that the market value is reduced the accountants may require the balance sheet value to be marked down. 
In the case above, if the hard assets have depreciated to $50 million and the overall company value is now worth $70 million (based on reduced earnings), intangibles are marked downt to $20 million from $40 million.
An IT company could have material sellable value in their patents as pure Intellectual Property. 
A company like Yellow is almost entirely branding and customer lists. if those customers lists and brand value is results in reduced revenue per client, the value goes down, which is the case with Yellow. The dissappointment with yellow is that their assets are being reduced faster than their debt levels, which is concerning as it reflects their inability to generate organic growth.

Good luck.

Bullboard Posts