Getting Connected April 11, 2017 Advanced Manufacturing Medihttps://advancedmanufacturing.org/getting-connected/
At Memex, “We are no longer leading with the ‘how to do it,’ but rather the business benefits and outcomes regarding the adoption of these concepts and technologies,” McPhail said. “We call this approach the ‘why should I do this’ approach, which establishes the business value right up front.”
The company’s target customers “are still in the early adopter phase, but those that get it are rapidly requesting new innovative ways to consume and display the data collected,” he said.
As a result, that “requires us to continually innovate to meet the demand,” McPhail said. “Constant innovation leads to differentiation, and differentiation is what we strive for.”