NYC Transit shares insight on digital signage kiosk deployme NYC Transit shares insight on digital signage kiosk deployment
April 28, 2017 | by
Bradley Cooper New York City is a big city and its transit system serves a vast number of people — 1.763 billion people ride its subways annually, according to MTA.info. With so many riders passing through every day, it is key to deliver vital information, such as train arrivals and weather alerts, to commuters in a quick fashion and so the agency decided to deploy digital signage kiosks.
The first step was determining what kiosk technology to use for displaying maps, travel information and alerts, explained Paul Fleruranges, VP of corporate communications at NYC Transit, during a keynote session at the recent Digital Signage Expo.
It eventually partnered with Intersection and Outfront Media to deploy 370 On the Go digital signage kiosks.
The On the Go Kiosk is designed with a touchscreen so users can interact with the device to find certain information. For example, customers can look up information on routes, wayfinding and local restaurants in the area. When not being used, the kiosks display a content loop to attract customers. Advertisers can also purchase advertising space on the kiosks.
Fleruranges said the agency selected the kiosk because it could not rely on mobile apps alone to push out information. Damian Gutierreaz, strategy lead at Innovation Intersection, emphasized that by understanding its goals, the agency was able to craft a more efficient experience for customers.
"It's critical to think about your goals if you want your static signage to be interactive," Gutierreaz said during the discussion. "Introducing any features that aren't delivering value to the end user is an expensive effort that's not warranted."