NYX GAMING GROUP LTD 11 PCT DEBS V.NYX.DB

NYX BIZ IN FRANCE

[bohikam]

(CNS) PMU First Operator to Launch Cash Out in France After NYX 
Gaming Group Integration

+------------------------------------------------------------------------------+

PMU First Operator to Launch Cash Out in France After NYX Gaming Group Integration
2017-05-23 10:08:52.598 GMT

    PMU First Operator to Launch Cash Out in France After NYX Gaming Group
                                Integration

  Canada NewsWire

  LAS VEGAS, May 23, 2017

LAS VEGAS, May 23, 2017 /CNW/ -

The innovation is the second series of major developments that PMU has
launched with the NYX Gaming Group in the last 12 months

NYX Gaming Group ( TSX-V: NYX ), the market leading end-to-end supplier to
sportsbook, gaming, lottery and bingo operators across the globe, has
integrated Cash Out with PMU (Pari Mutuel Urbain), allowing the operator to
become the first to offer the popular service in France.

PMU has launched the early bet settlement feature with a high-profile
marketing campaign, following the product's success with OpenBet customers in
other regulated gaming markets across the globe.

Since going live with PMU in quarter one of  2017, Cash Out has been enjoyed
by thousands of customers. The innovation is the second series of major
developments that PMU has launched with OpenBet in the last 12 months. The
company launched OpenBet's sitebuilder tool in August 2016.

This latest deal sees OpenBet, the wholly-owned sportsbook division of NYX,
continue to extend its relationship with Europe's largest betting operator,
having provided PMU with its sportsbook platform solution since the French
market opened in June 2010.

Matt Davey, Group CEO NYX Gaming Group, commented:

"Introducing Cash Out to the French market is a landmark development. Our
companies have had a highly successful partnership since launching PMU online
nearly seven years ago and we are we are proud to have achieved another first.
Players enjoy the flexibility that Cash Out offers and we are certain the
uptake will prove as high in France as it has in other markets."

J ean-Marc Lglis, Chief Technology Officer PMU, said:  

"As the first-to-market with Cash Out in France, we are cementing our position
as one of the country's leading sportsbooks, and taking our offering to the
next level. Our players can now benefit from the opportunity to mitigate risk
and lock-in profits with a Cash Out product that is easy to understand,
satisfying to use, and comes with a proven track record."

In 2016, OpenBet bolstered the PMU offering with its SiteBuilder solution,
which enables operators to have greater flexibility over their front-end.

About NYX Gaming Group Limited

NYX Gaming Group Limited is a leading digital gaming provider, headquartered
in Las Vegas, USA, with a staff of more than 1000 employees globally. NYX
delivers value by adhering to the highest standards of customer service,
probity, and responsibility.

It has one of the broadest distribution bases in the industry, with over 200
unique customers.

The award-winning NYX OGS™ (Open Gaming System), which allows licensees to
leverage the best-of-breed, multi-vendor casino content from around the world,
is acknowledged to be the industry's market-leading gaming offering. From its
own studios and a broad partner network of the most innovative third party
suppliers, NYX offers customers the widest portfolio of content available,
with access to over 2000 game titles, via OGS™.

In addition, NYX's award winning sports betting division OpenBet is utilized
and trusted by leading sports book operators, with its scale and performance
world-renowned. In 2016, the OpenBet sportsbook processed more than two
billion bets and broke new records at the 2017 Grand National, where it
processed 68,000 bets-per-minute.

NYX Gaming Group Limited is listed on the TSX Venture Exchange under the
symbol TSXV: NYX.

For more information about the group visit: https://www.nyxgaminggroup.com

SOURCE NYX Gaming Group

View original content:
https://www.newswire.ca/en/releases/archive/May2017/23/c3662.html

CO: NYX Gaming Group

ST: Nevada

NI: CNO NP

-0- May/23/2017 10:08 GMT