RE:RE:RE:RE:RE:RE:RE:RE:The Graceful Exit of Star TouchI would not confuse the volume of ads with financial viability which only a financial statement can reveal. I hope they are making money. I doubt they are or they'd be the proclaiming it from every rooftop.
It is a complex business with lots of cost inputs that would need to be covered off by advertising revenues. Advertisers will pay for results and if LaPresse is delivering results they will do well. Clearly potential Star Touch advertisers didn't see much in the way of value and the low adoption rates spoke to the product value to readers.