AC Loyalty Program / AeroplanInteresting Article: https://montrealgazette.com/business/details-of-air-canadas-new-loyalty-program-still-in-the-works-cfo-says
Some of the highlights:
In March, Air Canada said it was looking for a better deal with Aimia. Currently, the airline buys Aeroplan miles from Aimia to offer to its customers, while Aimia buys seats on Air Canada flights. Rousseau said current Aeroplan customers won’t be forgotten.
“We’re willing and able to provide Air Canada seats for Aimia redemptions post-2020, so that provides a transition for those customers,” he said. “I think that was very important, because those are our customers as well and we want to treat them properly.”
However, it remains unclear whether Aimia will continue to offer Air Canada tickets as an Aeroplan reward after June 2020.