RE:RE:RE:WestJet 40% cheaper fares with "Swoop"Lowest price wins the customer, no matter what the name or logo.
Family of four from Toronto to Vancouver.....$50 less per seat, = $200 in the families pocket.
For myself, $50 wouldn't make the decision for me, it would be schedule, direct, and location (YYZ vs YHM etc). However, if I were almost broke, it would make me take the cheapest flight, as parking in YHM or Abbotford is also a bunch cheaper than YYZ or YVR, so it would add up to more than $50 saved.