RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:New Gross Margin Presentation. Have you ever drunk beer with poor millennials? Do you know what kind of beer they drink? The cheapest 24, JR. It tastes terrible, gives you a terrible hangover and they don't have to market their product because everyone already knows the name. I think you're overestimating the effectiveness of marketing. Look at companies with the most effective marketing, they're all the high-end garbage that no one needs. The people spending the most on that high-end garbage are not the millennials, they buy some of it, but are not the target market (excluding phones, that seems to transcend all else due to social media).
"The people that will support the market are the same people that are currently using Tweed/Canopy more than any other LP in Canada."
So medical MJ users? Good on them, the only millennials I know with a medical MJ prescription have to use the black market because they can't afford the $40 a day their prescription would cost. I have no doubt that CGC has money and will keep making money, what I doubt is your understanding of your target market. I'd put your target market in the 35-55 range, not the 20-30 range. 35-50 are making enough money to afford the product and are young enough to be attracted by the 'cool' factor.
I brought up millennials as an example of 'cool' attraction, thinking you knew that wasn't your target market, but you ran with that idea like wildfire (and came up with some truly spectacular justifications for it).
Again, I'll quote you "You're just too caught up in your own reality to see what's actually happening on a market wide scale."
PotBeforeLiquor wrote: I can see I am talking to someone who hasn't for the life of them come to the understanding that brand and marketing is what actually make a company popular and profitable.
The people that will support the market are the same people that are currently using Tweed/Canopy more than any other LP in Canada.
Like I said, market share is already domianted on the medical side and rec side, lol, give me a break.
Like I said, just go to the APH website, go to the Tweed website, pretty obvious where some money has been invested and what the difference is from top to bottom.
The customers speak and the market speaks and right now they are saying "Canopy by a mile".
You're just too caught up in your own reality to see what's actually happening on a market wide scale. Keep smoking grandma's rush - make sure you take some tums after as well just incase the microwaved meal isn't sitting right.