Seems a Little Shady Does anyone else think it is a little shady that the Neulion is selling to Endeavor who owns the UFC and Euroleague... also interesting that the LA Times says the deal is not finalized...
Bolstering its diversification into digital distribution, Endeavor is acquiring streaming technology company NeuLion in a deal valued at about $250 million.
The all-cash agreement, which hasn't been finalized, will see the publicly traded NeuLion become a privately held subsidiary of Endeavor, the holding company of talent agencies WME and IMG.
The acquisition is expected to help Endeavor in the realm of sports since NeuLion has provided the streaming technology for numerous leagues, including two Endeavor properties: UFC and its joint venture partner, Euroleague. The deal will allow Endeavor to have a larger say in how its content is distributed to consumers.
Endeavor Chief Executive Ari Emanuel said in a statement Monday that "we're excited for the value this brings to our existing partners and the foundation it provides for our future digital growth."