Powerhouse created Analysts at gambling industry consultants Regulus gave a thumbs-up to the news, arguing: "SBG is the largest online gambling brand in the UK, according to our estimates, with a circa 12 per cent share of the GB market. It has also been the UK’s star performer in terms of market share growth.
"In the space of two months The Stars Group has doubled its size, transformed its product mix, materially mitigated regulatory risk and substantially improved its operational capability.
"While most sector M&A (mergers and acquisitions) has been defensive and/or driven by the weakness of at least one party, in our view, we see this combination as potentially creating a genuinely global (ex Asia) sector powerhouse."