GREY:INSHF - Post by User
Comment by
BUYING4MEon Oct 14, 2018 8:31am
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Post# 28796673
RE:Lets talk branding
RE:Lets talk brandingUP cannabis isn't listed as one of their brands on INNER SPIRIT WEBSITE;
https://spiritleaf.ca/brands/
I am well aware of their deal, so I'm not suggesting you're wrong, but can anyone explain why UP isn't mentioned anywhere on SPIRIT LEAF website, especially under their BRANDS section where they talk about working with local growers for the best product?
zoobadoobaaa wrote: The hardest thing initially will be getting around branding rules. The Tragically HIP are high profile investors and owners of UP Brands. They have the right to tell the public about their company. They connect with all generations, but especially to boomers who dont have an understanding of weed and what the things to know are. All they will be able to rely on is a brand that matters to them that is independent of weed. Fortunately, that brand will most likely be centre stage considering the fact that Newstrike has invested in ISH. To make things more juicy, ISH is going to help revive High Times Magazine from their strategic investment into the company, giving them the ability to market their brands to the general community a little more biasly, which is fine since they will be marketing other brands as well. Think what marketing and branding cigar culture did to that magazine niche.
Weed is becoming a legit culture, like it always has been. Now there will be more of an opportunity for that culture to come into the light more since there is less of a reason to be judged now that weed is becoming legal. Just keepin it real.