My CalcMolson = 28.1% of Canadian market
Canada population 37m = 10.4m drink Molson beer
Average Canadians drink 79l Of beer a year or 148 Beers.No idea how but as per stat Canada.
10,400,000*148=1,539,200,000 units
Just to have some prespective on the major driver for Cannabis industry in Canada and why edibles are so important. I think it will be all about beer and drinks. Constellation did its own research and invest in Canopy - creates Canopy. It is now not matter of if Molson appear but when..