Why APHA will flounder... "As the CEO of a company that sells inventory software, I can say with complete confidence that we know how to measure the value of things (inventory, equipment, and people and time resources) for businesses across the globe.
However, I can tell you with equal assurance that some things in work, and in life, are unmeasurable and without equal. We have discovered, just as surely as we have learned to build and sell award-winning software, that these things—the unmeasurables—are the essence that brings the heart and soul of a company to life.
We have discovered that we (and, potentially, everyone) are in the people business.
My team has weathered more challenges and storms than most companies. What sets us apart, I believe, has been our willingness to be transparent in our journey. We own our failures, we learn from them, and we share them publicly so that others can learn from our failings as well, which has helped us to bounce back higher than before when we fall. We don’t believe in treading water. Employees who remain in one place (physically and emotionally) will grow weary.
Every day presents a new challenge and a new opportunity. Our employees look forward to the tough calls, the challenging customers, and the constant push to keep our software relevant in the changing market. But at the heart of it, we, like you, are in the people business. It is the relationships we forge—and the trust we create—that matters most to our success at the end of the day.