RE:Monday Mike, I wouldn't worry about the day to day stuff. There are games going on beyond our control. When the promotion starts, we'll know about it. That's when the real money will happen.
If the news/events are great, the shares will go up. If things go badly, the shares will run up, news will come out, and insiders will get out and the share price will plunge.
Sorry, but it's a dirty world. The exchanges don't want to know and don't care when they do know.